Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Unilever has said it will eliminate the word “normal” from its beauty and personal care brands’ packaging and advertising, as part of a programme calling for a more inclusive beauty industry. The ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...

Straws, plastic bags, bottles, wrappers; just how much have we cut back on single-use plastics? Not enough. In fact, some of the biggest global brands, including PepsiCo, Mars and Nestle are almost ...