Parallel Power This points to one of the simplest and easiest tricks to help you say things with more impact: Recast the flow of your words into repeating patterns. Create a prime and a follow-up (or ...

Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

Faulty parallels come up in my editing work all the time, but I have yet to see a better example than a line from the movie “Rain Man.” In the 1988 film, Raymond, an autistic savant played by Dustin ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.