News

Google Gemini is the most trusted LLM for PPC strategy
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...
EL PAÍS English40m
Is Google’s reign coming to an end? AI threatens the leading search engine
Searches on Apple devices are falling for the first time ever as more and more young people are turning to smart chatbots ...
10 Ways Chief Marketing Officers Are Harnessing AI Right Now
CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...
Business Record2h
On Leadership: The AI transformation: Are you leading or lagging?
I had candid conversations with three CEOs in different industries – insurance, agriculture and marketing – each at a ...
Analytics Insight9h
Google AI Mode vs Perplexity AI: Which is the Best AI Search Tool
Key Takeaways Google AI Mode offers seamless, multimodal search powered by Gemini AI models.Perplexity AI excels in transparency, real-time data, and research-f ...
Vancouver’s SearchYVR Launches GEO-Focused & AI-Ready SEO Services To Help Businesses Get Found in AI-Generated Answers
As AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews continue to reshape how people discover ...
Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?
With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?
SEO leads as 68% of organizations shift strategies for AI search: Survey
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...