Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...