Abuabara, L., Paucar-Caceres, A., Belderrain, M. C. N., & Burrowes-Cromwell, T. (2017). A systemic framework based on Soft OR approaches to support teamwork strategy ...
Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...
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