Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The effort ...
In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...
— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...
If you haven’t seen a Progressive commercial with Flo, you’re either living under a rock or maybe you just don’t have a television in your home. But Progressive’s spokeswoman has developed a cult ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
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