Just in time for the NFL season and the return of the NBA in October, Roku has announced a new partnership with YouTube TV that integrates the streaming service with Roku's Sports Channel. Roku says ...

SAN JOSE, Calif. —Roku has launched its NCAA March Madness Zone, a new branded destination for fans following the tournament. Created in close partnership with TNT Sports and CBS Sports, the zone ...

Roku is already the streaming home to the proper X Games, which still take place twice a year. ESPN holds the linear rights to the X Games and XGL. So this is an extension of Roku’s existing deal.

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Starting today, the Roku Sports experience will start showing content from YouTube TV including NFL games via Sunday Ticket. Like Google TV, Roku has been tailoring its OS to better surface content ...

Roku is rolling out new features for its 90 million streaming households, including an updated version of its voice search tool and enhancements to its sports offering. Roku Sports will introduce Live ...

Roku, Inc. ROKU announced on Tuesday that it expanded its streaming partnership with X Games through a new multi-year rights agreement. The deal will bring the upcoming MoonPay X Games League ...