Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

One of the traditional steps in developing a strategy begins with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The results are usually unremarkable, highlighting ...

Short for strengths, weaknesses, opportunities, and threats, the SWOT analysis can provide a powerful framework for personal growth and, more specifically, leadership development. The Fast Company ...

A small business owner may, at one time or another, decide that additional education is necessary to compete successfully in the small business environment. A business owner may need to decide if ...