Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Struggling to keep up with the demands of managing multiple social media profiles? You’re not alone. Many businesses face the same challenge, but there’s a solution: Sprout Social an all-in-one social ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...

Sprout Social, Inc. ("Sprout Social", the "Company") (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced ...