Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and Anthony Edwards tie-ins.
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