I have a very curious case that my colleague Joe Folkman and I found in our data, a case we need some help settling. We invite all readers to adopt a Sherlock Holmes mentality to see if we might ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

Situated at the crossroads of three continents and linking the Mediterranean and Red Seas, Egypt offers the shortest and most secure route for laying cables between Asia and Europe. It also connects ...

A conversation with Harvard Business School professor Bill Sahlman on creating a focused strategy for growth. Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

Ireland’s unique strategic position—linking transnational telecommunications cables between the United States, the United Kingdom, and continental Europe—makes it a key player in safeguarding subsea ...