The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...

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The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...