Alas, the stress of the past weeks finally proved too much. After many happy months of virtual stability, I needed to rush back to my friend and therapist Dr. I. A. Muse. Was it the news of another ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Jenna Ortega kicked off her Saturday Night Live hosting debut with a nod to her days as a child actor in a Colgate toothpaste commercial, but added a horror twist to the ad in light of her starring ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction ...

Colgate will modify its marketing and packaging practices to reflect age-appropriate toothpaste amounts in order to end an investigation from Texas Attorney General Ken Paxton (R).

Texas AG Ken Paxton announced a historic agreement with Colgate-Palmolive after concerns of major toothpaste manufacturers ...

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.