The theory of unconscious thought proposes that our cognitive systems continuously process complex information without deliberate effort. This mode of thinking is contrasted with the more deliberate, ...

In CFS, breaking time (BT) is a useful tool to investigate unconscious processing. BT indicates the duration for a suppressed stimulus to overcome suppression and become consciously perceived by the ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

When you make up your mind to buy a new brand, product or service you are really making up your minds in the plural. Our decision making process involves two cognitive systems, one conscious and ...

In 1785 English philosopher Jeremy Bentham designed the perfect prison: Cells circle a tower from which an unseen guard can observe any inmate at will. As far as a prisoner knows, at any given time, ...