YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

TikTok said last year that it reached one billion monthly active users worldwide, so whatever it's doing is clearly working. That hasn't stopped the ByteDance-owned company from testing and ...

You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive ...

Posts from this topic will be added to your daily email digest and your homepage feed. is features writer with five years of experience covering the companies that shape technology and the people who ...

In what appears to be an attempt to compete with YouTube, TikTok is testing videos that appear on your screen horizontally and at full-size, TechCrunch first reported. A select group of users ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...