There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly that. It’s not just selling a car; it’s telling the story of what it means to love ...

Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film. It shows ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's built an ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

Acclaimed cinematographer Hoyte Van Hoytema can now add a viral short film to his résumé. The “Oppenheimer” Oscar winner, who is known for his Christopher Nolan collaborations with additional features ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 hours 3 min ago 4 hours 3 min ago By Asa Hiken - 4 hours 16 min ago 4 hours 34 min ago By Jon Springer - 8 hours ...

This weekend a new gaming technology will debut at cinemas across the UK that lets the audience work together to "drive" a car in a manner similar to Sony's EyeToy. The audience test-drives the new ...

Fuel economy numbers can be misleading, to say the least. Take the $3.6-milion Bugatti Chiron Pur Sport, for example, which with its EPA rating of 10 miles per gallon combined is one of the least ...

Are you a print subscriber? Activate your account. By Jon Springer - 3 hours 4 min ago By Ad Age and Creativity Staff - 3 hours 58 min ago By Lindsay Rittenhouse - 4 hours 34 min ago 5 hours 16 min ...