For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Year after year, more advertising platforms push marketers to rely on their AI tools. Meta, which remains one of the most ...

Jon Hyman, co-founder and CTO at Braze, explains how AI agents will increase customer spending and boost loyalty.

Meet Peter Iwuh, the Morgan State alum behind a new AI platform aimed at supporting underrepresented athletes with securing ...

Zapier reports on Agentic AI, a system of interconnected AI agents collaborating to autonomously achieve complex goals with ...

The shift from traditional search to AI chatbots has huge implications for the entire marketing organization, says Bluefish ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

What AI rewards is what great B2B marketers have done for years: building trust, being specific and making it easy for buyers ...

Crucially, the work doesn’t stop with AI. It still passes through a human filter. 97% of UK marketers who use AI to write ...

AI traffic is reshaping online marketing. Learn how digital marketers can harness AI to boost engagement and conversions.

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation ...