Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech NIL collective founder Cody Campbell, who sold his oil and natural gas company, Double Eagle, for $4.1 billion, will be the co-commisioner with Nick Saban, sources tell @On3sports.