Now movie theaters are reaching out for new kinds of measurement. National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a ...
iSpot, a media measurement company vying to win clients amid recent pushback against rival Nielsen. has led an investment round in TVision,a company that aims to provide second-by-second analysis of ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Nov 15, 2022 at 9:18 am ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Skinner, the chief technology ...
Movie theater ad network National CineMedia has struck an analytics and measurement deal with iSpot.tv. The agreement will give NCM reach, frequency, attribution, and tune-in data for its advertising ...
TV measurement company iSpot.tv has struck a deal with streaming analytics company Conviva to add TV network streaming data into iSpot's cross-media program and advertising platform -- to help the ...
Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform ...
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