For several decades Nike has been the champion of sportswear, renowned for its iconic logo and punchy slogan. Created in 1964, the company has come a long way since its conception – and its ads keep ...
Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems ...
2020 was a year filled with hardships and uncertainty for many, but through it all, we're near its end. Before that, Nike is taking a brief moment to reflect on this year by shining a light on the ...
Nike is celebrating the long-awaited return of sports with an inspirational ad narrated by UWSNT star Megan Rapinoe. With the MLB, NBA, WNBA, and more making their comeback in the wake of the ...
Nike is under fire for a London Marathon billboard many saw as antisemitic, forcing the brand into damage-control mode as it grapples with a broader turnaround. The ad, in stark black lettering on a ...
The countdown to the Beijing Olympics is just weeks away, which can only mean one thing: Athletic-shoe companies are preparing to give armchair athletes goosebumps. And expect them to pull out all the ...
The Super Bowl was boring as the Kansas City Chiefs were demolished by the Philadelphia Eagles in a game that was not as close as the final score indicated. That means more attention went to the Super ...
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