Google unveils “Partner Match” for YouTube targeting

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...
The Daily Beast

Rival YouTubers Are About to Fistfight in an Olympic Arena IRL

Two of YouTube’s most popular creators will square off in a boxing match on Saturday to settle months of drama in what’s being called the Mayweather-McGregor of YouTube. KSI, a YouTube star with over ...
Yahoo

YouTube fans prepare for Sidemen FC Charity Match – but which YouTubers will be playing?

YouTube stars are set to gather on Saturday for a football charity match hosted by the Sidemen. The Sidemen Charity Match has taken place annually since 2016, and the latest event will occur on ...
Sportskeeda

Who is the Player of the match for the Sidemen Charity Match? YouTube Allstars wins at penalties

The Sidemen Charity Match 2025 concluded with a decisive victory for the YouTube Allstars, with the match going to penalties and IShowSpeed scoring the final goal. Twitch streamer Kylie "Sketch" was ...

Lineker and YouTubers locked in a box without the football: A show as bad as it sounds

It’s a horrible way to watch football” is an unfortunate tagline for Sky Sports’ latest attempt to move with the times. Unfortunate, but accurate. No one seemed to enjoy taking part in the first ...
Polygon

YouTubers, FIFA gamers set for momentous boxing match to settle months of drama

YouTubers Joe Weller and KSI, who rose to prominence as part of a YouTube gaming group, will step into the boxing ring on Saturday and go head-to-head after months of feuding. The rivalry between ...