Five years ago, Nike introduced a first-of-its-kind program called the Athlete Think Tank, which was designed to with one clear goal: to confront the challenges women face in sports. The Think Tank ...

Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought ...

NEW YORK/LONDON (Reuters) -Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. On 26 ...

Caitlin Clark's offseason was already shaping up to be the most influential of her young career. Then Nike's chief executive stepped in and changed the scale entirely. Elliott Hil ...

A day before the Formula One Las Vegas Grand Prix, fans gathered to discuss the challenges for women in motorsport.

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working. Nike may have just turned a corner. After a tough year of ...

COLUMBIA, S.C. — The South Carolina Gamecocks' athletics programs will be switching to Nike for all their gear in a 10-year, multi-million dollar deal. The new partnership was formally approved by the ...

Just after South Carolina’s Board of Trustees gave the official approval on South Carolina’s 10-year contract with Nike, athletic director Jeremiah Donati reached down and pulled out a trio of ...