At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, said John Otto, VP of ad sales for North America.

Per a leaked Publicis memo, an auditor says The Trade Desk applied fees and charged for opt-in products in unauthorized ways. That’s not how TTD sees it.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...