India was not yet a sports-driven apparel market. Puma recognised early that sport alone would limit scale, and that India required a broader lifestyle-led interpretation.

What if trust became your biggest storefront? Baby Forest is moving beyond D2C playbooks—embedding itself where parenting decisions begin: the hospital.

Prior to this, she was associate vice president, working across media buying and business planning, and earlier led its media ...

She joins from Aspri Spirits as brand manager, and has held various roles at Copter 7, Event Capital India, AGP World, Whistling Woods and PepsiCo.

Swiggy Instamart’s Marketing Head Abhishek Shetty believes q-commerce's next wave of growth will be driven not by speed, but ...

The product was approved by CDSCO after a Phase III clinical study in India that assessed its efficacy and safety in patients ...

Against this shifting backdrop, the third edition of the afaqs! CommuniCon Conference arrives with a clear purpose: to examine how modern communication is adapting to an increasingly complex and ...

Herbalife India, a health and wellness company, community, and platform, continues its association with the Board of Control for Cricket in India (BCCI) as the official Nutrition Partner for the TATA ...

When we discuss medical health coverage, we must stop thinking in terms of “adequate” and start thinking in terms of “what if ...

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The third edition of afaqs! CommuniCon Awards brought the PR and corporate communications fraternity together on March 18, ...

What began as a celebrity rumour and locker-room punchline may soon become as ordinary as a multivitamin, awkward questions ...