YouTube is expanding its Premium Lite pilot to India, introducing a lower-cost subscription tier at INR 89 per month. The ...

Publicis Groupe India has unveiled a new content studio in India. This is positioned as part of its global production network ...

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led ...

EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.

Shoppers Stop launches Durga Pujo campaign tvc ‘Pujor prothom stop’.

Home Centre, a destination for homemakers to create their dream homes, has launched its Diwali campaign ‘Speaking Gifts’. Capturing the essence of the campaign, its tagline Is ...

Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our ...

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...