Meta has introduced a new programme aimed at accelerating creator growth on Facebook, as competition for creator attention ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Vietnam as its media agency of record in Asia, covering integrated media strategy, planning, and buying for 18 schools across Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.

Nespresso has appointed global pop superstar Dua Lipa as its new global brand ambassador. She joins George Clooney, who has ...

Sanrio is leaning deeper into fashion and fandom culture with its latest collaboration with Converse, bringing its universe ...

Global influencer management and licensing company Gushcloud International is doubling down on the rise of live commerce, ...

Sun Life's regional director, marketing performance and operations for Asia Philip Chau (pictured) has departed after two ...

Levi’s is doubling down on star power, this time with a name that already commands both fandom and fashion credibility. The denim giant has inked a multi-year global partnership with ROSÉ, marking its ...

McDonald’s Singapore is bringing one of its most recognisable mascots back into the limelight this week, pairing the return of Grimace with the launch of a purple-themed treat that’s already ...

Maybank Singapore is bringing its “Served your way” brand platform to the streets this Hari Raya with a series of murals across the city, using food as a visual and cultural connector to deepen ...

For decades, The Coca‑Cola Company has blended music, culture, and sport to create anthems that unite fans around the world.

As Omnicom Media settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business ...