Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

In 2025, good direct mail stands out more than ever. With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it's done right. That means relevance, ...

Direct mail remains one of the most effective marketing tools available, but only when it’s executed well. A single mistake can waste money, damage your brand, and kill response rates. The good news?

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The Direct Marketing Association Inc. (DMA), which represents about 5,000 direct marketers, released a set of guidelines this week for sending online commercial solicitations, better known to ...