An aspect of Lego that has sometimes been lost in its rush into licensed product over the last couple of decades — and even ...

Walmart is having a megasale on tons of LEGO sets for the entirety of September, but one of the standouts is the ...

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

Part of LEGO 2K Drive's appeal is its customization options that it offers players, both in terms of the racers they choose and the vehicles they drive. It's not just offering players a set group of ...

We all know Fortnite is the king of crossovers, but the tables have turned in recent years, with Fortnite crossing over into LEGO territory. We've had a handful of sets come out that represent the ...

Hi! Welcome to the world of LEGO in Declan's mind! This is where creativity comes to life—one brick at a time. I make all sorts of fun LEGO videos, from epic builds and exciting challenges to set ...

Qatar s shopping landscape has undergone a quiet but profound transformation in recent years. The tradition of browsing malls ...

You can officially build a gaming PC with a Lego PC case, and this Redditor has proved it by building not one, but three. This intrepid PC builder has managed to fit an AMD Ryzen gaming PC into the ...

Turning bricks into a backyard oasis? Challenge accepted! We built a DIY fish pond entirely out of LEGO—complete with water, ...

This article is part of Gizmodo Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. Legos are a great way to cherish your favorite ...

Case studies of 3M and Lego illustrate how sustained innovation and disciplined pricing lead to strong margins and competitive resilience. Align innovation with pricing strategies to ensure value ...