ITV launches Dynamic Pause Ads, a UK-first format delivering tailored ads when viewers pause content on ITVX British Airways ...

A letter signed by CBER Director Vinay Prasad informed AstraZeneca that the FDA determined that its minute-long TV ad promoting FluMist is “false or misleading.” ...

Today, although only a small subset of HCPs uses social primarily for creation, those who do have significant sway. Sixty-six percent of consumers interact with HCP influencers — more than relevant ...

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on ...

Autumn is here, signalling the start of a flurry of activity in our calendars that will likely last until the new year.

We need to take contextual digital PR seriously. Understanding digital context unlocks the entire online world.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

Experts explain how hair growth vitamins are an easy—and natural—way to get stronger, fuller, and longer strands. Also, ...

Winners of Press Gazette’s Future of Media Awards 2025 were announced last Thursday night. Press Gazette says the Future of ...