Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Shay Mitchell is facing backlash for her latest business venture Rini, a skin care line developed for children. On November 6 ...

The brand launched over the weekend with a line of face masks for children, though social media commenters have accused the ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

Mitchell's company Rini sells facial sheet masks intended for children, sparking conversation about what — if any — skin care products kids actually need.

A new skincare line for children by actress-turned-entrepreneur Shay Mitchell creates an online uproar, with many questioning ...

Upon its launch, Rini offers five face masks, intended for children 4 and up. See what dermatologists and parents are saying ...