Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Shay Mitchell is facing backlash for her latest business venture Rini, a skin care line developed for children. On November 6 ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty ...

Mitchell's company Rini sells facial sheet masks intended for children, sparking conversation about what — if any — skin care products kids actually need.

Massage the cleanser gently onto your skin in circular motions to lift dirt and grime. Then rinse with lukewarm water. Popular choices include cleansing balms or micellar oils infused with ingredients ...

Actor and serial entrepreneur Shay Mitchell launched her newest venture this week: Rini, a K-beauty skin care brand designed ...

Upon its launch, Rini offers five face masks, intended for children 4 and up. See what dermatologists and parents are saying ...

Korean beauty brands have popularised lip stains and glass skin. Now, they’re giving us formulas that do both. Ahead, shop ...