You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...
Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.
From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results