Nike doesn’t own the trademark for “Total90,” which is the name of a line of its soccer shoes, but a federal judge has denied ...

Kieran Brown tests out Nike’s Elastico Superfly 4 shoes specifically for street soccer play. Cher Scores Near-Complete ...

Nike has resurrected a legend. The Tiempo Legend. A boot that once saw Ronaldinho’ s magic back in 2005 is back, as the ...

Ronaldinho and the Nike Air Tiempo Legend was quite simply a match made in heaven; a perfect example of a symbiotic ...

Some brands never fully fade, especially in industries in which nostalgia and cultural memory keep the brand alive long after a product line takes ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan ...

Through dorm disputes and Bob Knight’s relentless demands, the story behind Indiana’s undefeated season reveals why the sport ...

England are always looking at ways they can gain an advantage for their players as prepare to try to win the World Cup and now they have turned to fluorescent red 'mind-altering' shoes as tool to help ...

Kansas City Current forward Temwa Chawinga won the National Women’s Soccer League's Most Valuable Player Award for the second straight year Wednesday after leading the league’s top team in ...

Shedeur Sanders arrived to the Cleveland Browns game in style, donning an all black outfit and his dad's signature Nike shoes ...

AJ’s aura: The ‘most unselfish superstar,’ AJ Dybantsa lifts BYU by buying in like he always has Ace Dybantsa was born and ...