One of the reasons “more” never feels like enough is a psychological phenomenon known as hedonic adaptation. Put simply, ...

Curious why so many of us wait in line for the latest iPhone? Here's the psychology behind our tech cravings and FOMO, and ...

Twelve laboratories around the world have joined forces to map neuronal activity in a mouse’s brain as it makes decisions.

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

Neurobiological conditioning is the process by which we learn to associate these cues with the behavior. Once conditioning ...

That little puzzle game you play with your morning coffee is doing more than just passing the time. Science shows that a ...

A new study shows that the brain activity behind decision-making is far more widespread across the organ than first thought.

Ultra-processed foods have become a primary scapegoat for nearly every conceivable health problem. When researchers cannot ...

Columbia scientists found BNST brain region (sunflower seed-sized) controls eating by linking taste, hunger, and stress.

Scientists show that the brain treats smells like tastes, explaining flavored water sweetness and food cravings.

Researchers reveal that high-intensity interval training (HIIT) was more effective than moderate exercise in making ...