Ferrero to buy cereal maker WK Kellogg for $3.1 billion
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Ferrero previously bought Nestlé’s US candy biz for $2.8 billion, as well as chocolate-maker Fannie May and RedHots owner Ferrara.
Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a nearly $3 billion deal, the Wall Street Journal reported Wednesday. A deal with parent Ferrero SpA, the maker of Butterfinger candy bars and Nutella hazelnut spread, could be finalized as soon as this week, according to reports.
Snap, crackle and pay: Ferrero to acquire cereal giant WK Kellogg for US$3.1b to expand US footprint
The Ferrero Group will acquire US cereal mainstay WK Kellogg for US$3.1 billion (RM13.1 billion) as the Italian food giant expands further in North
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GlobalData on MSNFerrero reaches for the cereal bowlFerrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay off?