WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

Articles written by Danny Advani ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

The anti-algorithm movement: Authenticity as our new imperative True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...