CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

Loyalty programs can be powerful drivers of revenue and better customer relationships, but only if the C-suite understands ...

If you follow industry news, you’ve probably heard the buzz about AI agents, which promise to bring autonomous AI commerce ...

The post-pandemic years haven’t been especially kind to the high-tech industry. Economic uncertainty and global upheaval slowed demand and tech spending, leading companies to cut back on staffing and ...

Marissa is the Global Industry Product Marketing Lead for High Tech at SAP. With a passion for all things tech, innovation, and people, she is dedicated to showing how high-tech companies can navigate ...

The Future of Commerce provides news, thought leadership, trends, and analysis on commerce and technology topics, both consumer-facing and business-to-business. Our community of contributors draws on ...

Geert Leeman is the Chief Revenue Officer of SAP Customer Experience (CX), a market-leading business that supports over 10k customers around the world. In this role, Geert is responsible for building ...

Saj is a former BBC News journalist who decided to hop over the pond to the USA in 2014 and since then has worked as a freelance media professional for CBS/NPR and local TV affiliates before ...

Zuerst war da nur der Trend #TikTokMadeMeBuyIt. Mittlerweile hat sich der TikTok Shop zum neuesten Liebling des sozialen Handels entwickelt – trotz des angedrohten Verbots der Plattform in den ...

Kai Stübane ist seit Anfang 2020 bei SAP Leiter des Vertriebs für SAP Customer Experience (CX) in Mittel- und Osteuropa (MEE). Von 2011 bis Mitte 2017 war er bei SAP in verschiedenen Positionen für ...