Fear of God Athletics and adidas unveil the limited Derrick Rose PE II Basketball sneaker, honoring Rose’s Chicago legacy ...

Today, NBA fans got their first look at the Fear of God Athletics II Basketball Derrick Rose PE. The colorway is a limited-edition tribute to one of the most electrifying players in basketball history ...

Patrick Mahomes signs a new Adidas extension that adds a golf line, just as the Chiefs head to Dallas for a high stakes ...

Harden debuts the adidas Harden Vol. 10 during the Battle of LA. The Clippers drop back-to-back games after a rough ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Discover how Adidas and Parley for the Oceans are pioneering the fight against plastic pollution by transforming ocean waste ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

With the 2026 FIFA World Cup on the horizon, Adidas has unveiled 22 home kits for teams that have already qualified or are aspiring to qualify for the grandest soccer event on the planet. These ...

Somewhere within the fallout of James Franklin’s firing Sunday, a rumor spread that Adidas was behind Penn State’s decision to part ways with its football coach after 12 seasons. The university — ...

Jul 22, 2021; Indianapolis, Indiana, USA; Penn State Nittany Lions head coach James Franklin speaks to the media during Big 10 media days at Lucas Oil Stadium. Mandatory Credit: Robert Goddin-USA ...

If there’s one thing Adidas is known for, it’s nostalgia. And this time the brand dug deep into the vault and pulled something we haven’t seen on a college football field in more than a decade: the ...