So, you’re shopping for the striker, goalkeeper, or hooligan on your list. That soccer fan might be especially fired up about ...

Balagué calls Lamine Yamal "the face of the new Spain," a country increasingly shaped by immigration. That diversity, he said ...

Shortly before the Chiefs’ Thanksgiving Day matchup with the Dallas Cowboys, adidas announced the signing of a multi-year ...

In an interview with 60 Minutes of CBS News, Yamal was asked about the comparison with Lionel Messi, and while he shows respect for the Argentine star, the Spanish teenager makes it clear that he does ...

Following the Man United win, many noticed that the Senegal star actually paid a subtle tribute to Lionel Messi. Fans have ...

Kansas City Chiefs quarterback Patrick Mahomes has signed a multi-year contract extension with adidas, solidifying his role ...

Patrick Mahomes is currently in his ninth season with the Kansas City Chiefs. Mahomes has been playing under head coach Andy ...

Kansas City Chiefs QB Patrick Mahomes makes a major off‑field business move ahead of Week 13 matchup against the Dallas ...

Adidas has secured two of the biggest names in global sport. In 2017, Lionel Messi signed a lifetime contract with the German ...

Patrick Mahomes has been one of the NFL’s biggest superstars since becoming the starting quarterback of the Kansas City ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.