AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s dominance.

Perplexity CEO and Co-Founder Aravind Srinivas joins 'Fast Money' to talk its AI search and ad strategy compared to Google, its growth plans, and potential for new features.

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

TL;DR Key Takeaways : Combining Perplexity and NotebookLM enhances strategy development by streamlining research, analysis, and plan creation into a structured three-step workflow.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, ...

Explore Perplexity Labs' cutting-edge AI agents that streamline tasks, boost creativity, and transform industries like never before.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

The program will temporarily provide cash advances on revenue to publishers as Perplexity builds a long-term advertising model. The advances aren’t a licensing fee for content like OpenAI’s deals.