With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

Twitch has chewed up brands before, but Elf somehow made beauty feel native to the platform. While most non-gaming advertisers treat Twitch like another media buy, Elf treated it like a neighborhood ...

It may look like an electric van, but Mercedes-Benz claims ELF is much more than just any ordinary vehicle. It’s “a symbol of a bold new era in charging,” the luxury brand said on Thursday. The ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Elf ...

Elf Beauty’s $1 billion acquisition of Hailey Bieber’s beauty brand Rhode rocked the industry this year. It also established Elf — once known for its viral dupes and drugstore products starting at $1— ...

From ketchup to butter to maple syrup, we asked food experts where you should be storing your favorite condiments ...

Elf Labs has signed a $3.5 million development deal with CompaxDigital to launch Elf Mobile—the first wireless service built around iconic character IP and immersive family entertainment. Powered by T ...

Buddy the Elf is back…although not like anyone could imagine. Will Ferrell unexpectedly dressed up as his iconic character from Jon Favreau’s 2003 Christmas comedy “Elf” while attending the Dec. 29 ...

As families across the U.S. settle in to celebrate the festive season, many will be gathering around TV screens to rewatch classic Christmas-themed movies—and popular comedy Elf is sure to be on many ...

Barbara James is a writer for Collider and a content creator. Currently, she works at Screen Rant as an Video Game Features Writer. As a graduate with a major in English, Barbara has worked as an ...

When you stop to consider the best Christmas movies, it's almost impossible not to add “Elf” to the list of must-see holiday flicks. The 2003 comedy starring Will Ferrel is memorable for its zany ...

The best way to spread Christmas cheer is singing loud for all to hear — and watching “Elf,” of course. Ever since the film was released in 2003, it's become a holiday classic, and anyone who says ...