From answer engine optimization to influencer partnerships, new marketing strategies are reshaping how automotive aftermarket ...

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

When you learn Serbo-Croatian, you’re not just learning one language—you’re unlocking access to four entire markets: Serbia, ...

The global smartphone app developers market is expected to grow from USD 17.6 billion in 2024 to USD 65.9 billion by 2034, ...

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

UiPath Inc. (NYSE:PATH) is one of the worst AI stocks to invest in according to financial media. On August 25, UiPath announced the appointment of Michael Atalla as its new Chief Marketing Officer. In ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Once an arena ruled by multinational giants, marketing has become the playing field of startups, as they unbox unique ideas and unfold unmatched campaigns Whether it’s an early stage fintech startup ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...

Sarah Bauerle Bass has received funding from a number of organizations, including the National Institutes of Health, the American Cancer Society, Pennsylvania and Philadelphia Departments of Health, ...