Billy McFarland, who served nearly four years in prison for fraud, said in April that he would put the beleaguered brand that he founded up for sale.

What was once billed as the greatest luxury music festival of all time has just been sold on the same site that people use to buy used home decor.

The rights to the troubled Fyre Festival brand have sold for only $245,000 in an eBay auction. The sale included IP, brand trademarks and social media assets. The auction received a total of 175 bids with the final bid coming in early Tuesday afternoon.