Dan Ives of Wedbush Securities said it’s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple’s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta, Bloomberg reported.

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

Coinbase has teamed up with Perplexity AI to provide real-time data on the crypto market. The first step is to add COIN50 for price analysis.

Comet is a browser packed with conversational as well as agentic AI features. To try it right now, you'll need a $200-per-month Perplexity Max subscription.

Perplexity’s Max plan with unlimited Labs, early access to features like Comet, top AI models, and priority support for power users.

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.