Perplexity, the startup behind the AI “answer” engine, has just launched its own web browser. The browser, called Comet, incorporates Perplexity’s AI search tools and assistant in a way that CEO Aravind Srinivas says “transforms entire browsing sessions into single, seamless interactions.”

Perplexity is best known for its AI-powered search engine that gives users simple answers to questions and links out to the original source material on the web. After the company was accused of plagiarizing content from media outlets, it launched a revenue-sharing model with publishers last year.

Perplexity.ai has launched its own Comet browser to take on Google Chrome and Microsoft Edge and their respective search engines. But Comet is enormously expensive, and in tests, didn't always work.

Perplexity’s Max plan with unlimited Labs, early access to features like Comet, top AI models, and priority support for power users.

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.