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The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...
Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...
Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.
Having garnered extensive experience at FMCGs, including Kraft Heinz and Unilever, seasoned marketer Dhiren Amin walked into Income Insurance with a plan in mind. He spearheaded a pivot towards ...
The wait is over! Campaign Asia-Pacific is proud to introduce its inaugural 50 over Fifty list, celebrating our industry's most experienced professionals who, through hard work and dedication, have ...
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
The global chief operating officer's departure comes amid an ongoing restructure at GroupM.
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to ...
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