In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...

Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it now holds 66% of the ...

The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...