Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he ...

With new developments in NIL, allowing college athletics departments to allocate $20.5 million for their teams. For most, if ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

During a recent segment on "The Herd with Colin Cowherd," Cowherd sparked discussion by calling attention to the ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...