As the WNBA’s collective bargaining talks stall three months before the Oct. 31 deadline to get a new deal done, many of its likely future draft picks are helping market Unrivaled, the 3-on-3 women’s pro basketball league entering its second season next winter.

Unrivaled signs 14 top college stars, including JuJu Watkins and Azzi Fudd, to NIL deals as it builds its pipeline for the future.