Explore Axe's new grooming products and fragrances or just brush up on those dating skills. Welcome to the New AXE Effect.

Explore Axe's new grooming products and fragrances or just brush up on those dating skills.

With its 48-hour high-definition scent and odour-busting zinc technology, AXE Black Body Spray means you’re always ready. Frozen pear blends with cedarwood for a refreshing scent that …

AXE deodorant body spray keeps you fresh with odour-busting zinc technology and 48-hour high-definition scent. Think a feminine blend of fresh fruity notes such as apple and blackberry with …

Same AXE Dark Temptation scent that you can rely on. But that’s not the only new thing – our revolutionary new dual-action technology fights odour-causing bacteria so you can bust odour …

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

Discover AXE Deodorant Excite Body Spray with high-definition crisp coconut & black pepper fragrance and 48-hour odour protection. Now that’s exciting.

Descubrí nuevos cortes de pelo y peinados, tendencias de moda y culturas para obtener esa inspiración que necesitás para potenciar tu estilo.

Use AXE Anarchy Body Spray for a high-definition scent and long-lasting odour protection. A dual-action spray that’ll keep you smelling amazing and fresh.

With 48-hour high-definition scent and odour-busting zinc technology, AXE Essence Deodorant Body Spray has got you covered. Experience the natural scents of warm cedarwood & spicy …